JAECOO's J7 Launch: Redefining Luxury Off-Road SUV Experience in Malaysia

JAECOO, a rising contender in the automotive industry, has made a significant mark with its recent launch of the JAECOO J7 in Malaysia. The much-anticipated 2-day launch event was held on the 20-21st of July, shining the spotlight on the brand's commitment to delivering quality vehicles at competitive prices. The JAECOO J7 is a premium off-road SUV that is set to redefine luxury driving experiences and cater to the discerning Malaysian consumer base who appreciates a blend of style, innovation, and performance. At the launch event, JAECOO Malaysia unveiled the pricing of its J7 All-Wheel Drive (AWD) variant at an attractive MYR148,800, while the 2-Wheel Drive (2WD) variant comes in at a price of MYR138,800. What sets JAECOO apart is its dedication to customer satisfaction, offering a remarkable seven-year warranty or up to 150,000km mileage on all J7 models. 

One of the standout announcements at the launch was the introduction of a special early bird package. This exclusive offer extends to all existing bookings and new bookings made until the 21st of July, granting a remarkable 10-year engine warranty or up to an impressive 1,000,000km mileage. This move highlights JAECOO's commitment to rewarding its early supporters with added value and peace of mind. Also announced at the launch was a total of six panel insurers for the JAECOO Prime Protection Programme (J-PPP).

The J7 is equipped with a host of advanced features that are tailored to resonate with the Malaysian lifestyle, such as state-of-the-art infotainment systems, heat insulating acoustic windshield, seats that come with memory package, heating and ventilation, auto dimming rear-view mirror and an advanced 540-degree camera system. It also boasts a powerful 1.6 litre turbocharged inline-four petrol engine that ensures optimal performance on any terrain, making it the perfect companion for both city commuting and off-road adventures. Additionally, its spacious and luxurious interior provides unmatched comfort for both drivers and passengers, ensuring that every journey is a pleasure. Customers were privileged to be one of the first few in Southeast Asia to experience the JAECOO J7 firsthand at the event, as test drives were offered to allow enthusiasts to get behind the wheel and truly appreciate the vehicle's capabilities. The event also showcased other fun family activities for all to enjoy during the weekend.

"Malaysia now welcomes a new contender in the premium off-road SUV market. JAECOO, driven by independent innovation, cutting-edge technology, and a dedication to quality, captures a sophisticated urban style, reflecting our brand philosophy of 'From Classic, Beyond Classic.' Over the past seven months, we've been laying a strong foundation for JAECOO in Malaysia as part of our vision for long-term growth. JAECOO is fully prepared to make an impact in the market," said Leo Chen, Executive Vice President of Chery Corp Malaysia. Emily Lek, Vice President of JAECOO Malaysia, also shared insights into the brand's strategic positioning and vision. She emphasized JAECOO's investment in establishing a premium dealership network, supported by an independent assembly plant and parts warehouse. 

Looking ahead, JAECOO has set ambitious targets for the delivery of the first batch of J7 SUVs by the third quarter of 2024. The brand's dealership network, spanning across central, northern, southern regions, and East Malaysia, will ensure widespread accessibility and availability for customers nationwide. Customers are encouraged to visit JAECOO’s official website to book a test drive or locate a dealer for more information. 

In conclusion, the JAECOO J7 launch in Malaysia signifies a new chapter in the automotive industry, where innovation meets affordability. Keeping in line with the brand’s philosophy, “From Classic, Beyond Classic”, JAECOO is poised to make a lasting impression on Malaysian roads and beyond, with its commitment to quality, competitive pricing, and customer satisfaction. Don't miss the chance to experience the JAECOO J7 for yourself. With over 30 showrooms available nationwide across Malaysia, booking your test drive has never been easier. Simply visit this page to schedule your test drive and discover the exceptional features and performance of off-road driving.